Abency Blog

Agency Marketing

Monthly marketing report: a template and worked example for clients

Build a monthly marketing report around objectives, sources, results and next steps. Includes an editable template and a fictional client example.

Abency · 11 Sep 2026

Social Media

Social media editorial calendar: a monthly template for agencies

Plan a month of social content with objectives, owners and dates. Download a template and separate planning, review and scheduling.

Abency · 11 Sep 2026

Artificial Intelligence

Claude for marketing agencies: 7 practical client workflows

Seven ways to work with Claude and Abency: brand context, post reviews, metrics and SEO, with practical prompts and clear review steps.

Abency · 11 Sep 2026

Artificial Intelligence

How to analyze social media metrics with ChatGPT: from data to decisions

Analyze social metrics with ChatGPT without confusing correlation with causation. Includes fictional data, checkable calculations and a reusable prompt.

Abency · 11 Sep 2026

Agency Marketing

Marketing agency client onboarding: an access, goals and brand checklist

Organize client onboarding with a checklist for goals, access, brand context and measurement, including owners and clear readiness criteria.

Abency · 11 Sep 2026

Social Media

Which metrics belong in a client social media report?

Choose metrics by objective, define their denominators and explain the decisions they support. Includes an editable metric dictionary.

Abency · 11 Sep 2026

SEO

How to find SEO opportunities in Google Search Console: 5 practical analyses

Turn queries, pages and performance changes into a prioritized SEO improvement list, with a downloadable analysis worksheet.

Abency · 11 Sep 2026

SEO

Client keyword research: how to prioritize keywords on a limited budget

Prioritize search groups by business relevance, intent, evidence and effort. Includes a worked selection and an editable scoring matrix.

Abency · 11 Sep 2026

Artificial Intelligence

How to maintain each brand’s voice when creating AI content

Build a voice brief with examples, approved facts and review criteria to create AI drafts that stay consistent with each client.

Abency · 11 Sep 2026

Social Media

How to review social posts before scheduling: an agency checklist

A step-by-step review of brand, copy, media, destination and timing to prepare posts with a clearly identified final version.

Abency · 11 Sep 2026

Google Ads

How to explain Google Ads and Meta Ads results to a client

Explain spend, results and lead quality with clear calculations and attribution limits. Includes a client discussion worksheet.

Abency · 11 Sep 2026

Agency Marketing

How to turn marketing data into a monthly action plan

Move from reporting to three executable priorities with evidence, owners, capacity and review criteria. Includes an editable action plan.

Abency · 11 Sep 2026