Integration · Google Business Profile

Google Business Profile performance
for all your brands, in one place

Abency is the platform for digital marketing agencies. Connect your clients' Google Business profiles and centralize their visibility metrics and reviews in clear reports, without jumping from one account to another.

What you can do with the integration

Once you connect a Google account with business profiles, Abency reads the information needed to build local presence reports. The whole integration is read-only: Abency does not publish or modify data in Google Business Profile.

Find your listings

We list the business accounts and locations the user has access to so you can choose which ones you want to monitor within Abency.

Performance metrics

We sync daily visibility metrics: impressions on Search and Maps (desktop and mobile), directions requests, call clicks and website clicks.

Centralized reviews

We gather the reviews for each listing so the agency team can consult them and track each client's reputation from a single dashboard.

How it works

  1. 1

    Connect your Google account

    The user authorizes access through Google's official consent flow (OAuth). Abency never sees or stores the Google password, and access can be revoked at any time from the user's Google account.

  2. 2

    Select the locations

    You choose which business listings you want to link to each brand in your agency. Only the locations you select are synced.

  3. 3

    Review the reports

    Abency updates metrics and reviews daily to show them in each client's local presence dashboards and reports, alongside the rest of the channels you manage.

How Google data is handled

Use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements (Limited Use).

  • We only access the Google Business Profile data needed to show performance metrics and reviews in the agency's reports.
  • We do not sell Google data or use it for advertising purposes.
  • Access is read-only: Abency does not create, edit or delete content in Google Business profiles.
  • The user can revoke access at any time from their Google account.

For more details, see our Privacy Policy.

Centralize your clients' local presence

Try Abency and connect your first Google Business Profile in minutes.

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